2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Show and Smell: Marketing Experiences Beyond Visual

Tuesday, March 17
12:30PM - 1:30PM

Hyatt Regency Austin
Zilker Ballroom 2
208 Barton Springs Rd


The Show & Smell guys are back! Showcasing emerging technologies and sensory marketing, this is a hands-on crowd experience of leading edge technologies. Show & Smell defines key tenets of making new technology work in promotions and experiential marketing programs. With live demonstrations of prototypes and technologies you won’t see every day—these innovations bring together the physical and digital to harness your sight, sound, smell, touch and taste including Twitter-driven robots, crowd-controlled gaming, edible marketing, and a host of emerging technologies even WE haven't seen just yet. This panel also comes with sensory/technology goodie bags so you can participate in the interactive demonstrations, so get there early!


#sxsw #SXSmell


Heather Gately

Dir Mktg & Communications

The Marketing Store Worldwide

As senior director of marketing and communications, Heather Gately oversees the marketing, communications, and media relations for The Marketing Store, a global promotional agency and product devel...

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Warren Kronberger

Dir of Research & Dev

The Marketing Store Worldwide

As Director of Research and Development at The Marketing Store Worldwide, Warren Kronberger leads research and guides product development for consumer products, toys and promotions. Prior to The Ma...

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Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsor

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