Jonathan went to school in Austin and minored in Chinese, which took him to live China for the past nine years, where he translated for beauty pageants and taught English to the Chinese Olympic team for two months, and then fell ass-backwards into advertising, where he is now building social/digital business at advertising agency BBH. Generally speaking, he has been exploring how technology influences culture and creativity, and speaks at trainings for local clients exploring digital marketing, in English or Chinese. He has worked on projects including the China Youth Study (2009) , WWF Digital Earth Hour, branding strategy for Qoros Automotive as well as a winning communications idea called Plight Map, for the Cannes Chimera contest. This last idea (called “Plight Map”) recently received seed funding from the Bill & Melinda Gates foundation for submitting an idea to the Cannes Chimera Project, and Jonathan is currently running this as a startup within BBH Shanghai. He blogs at BBH Beat, a BBH Shanghai strategy blog on technology and Chinese culture. (http://www.bbhbeat.com/) Jonathan spends his other time producing “experimental” music and rock climbing around China.

Tara Hirebet is Head of Asia Pacific for Consulting at Contagious Communications' office in Singapore. She spearheads their regional APAC and Aus/NZ consulting and editorial, including trend tracking and advisory briefings, innovation workshops and training programmes for brands and agencies. Before this she was Head of Asia Pacific at global consumer trend firm trendwatching.com and set up and ran their office. Prior to trendwatching.com, Tara spent 7 years as a copywriter in Singapore at agencies including TBWA, Ogilvy and Publicis, working on accounts ranging from Adidas, to Nike, Heineken and Singapore Airlines. She also spent three years in China: first as a regional copywriter for Dell and Alienware, and then in market research with Flamingo Shanghai, doing China-wide ethnographic studies and writing trend white papers and finally did several projects with Beijing youth research consultancy, China Youthology. Tara is a regular contributor on Asian trends to Campaign Asia Pacific.