Nat Geo Captures the World For Nokia, With a Phone
Saturday, March 14
9:30AM - 10:30AM
Hyatt Regency Austin
Texas Ballroom 2-3
208 Barton Springs Rd
Join us on assignment with a National Geographic photographer as he travels the globe shooting seven of the world's natural wonders, with only a camera phone. The image files he sends back must withstand a three page spread in the magazine, and win him over.
The panel discussion will explain how an advertiser, a creative agency and a photography industry expert used authentic storytelling to enrich consumers' ad experience. Speakers from Nokia Lumia (Microsoft), National Geographic's in-house agency National Geographic Creative and NG photographer Stephen Alvarez discuss the origins and outcome of a custom global ad campaign for the Nokia Lumia series. The project involved tasking a notable photographer with using only the handheld devices to capture National Geographic worthy images of the world's natural wonders. The images from this authentic assignment were then used in Nokia's integrated campaign, highlighting the quality of the built-in camera and the new smartphone camera technology.