After over a century of providing consumers with a one-size-fits-all, mass production retail model, we've now approached a revolution in the retail industry...or at least experts say we have. Mass customization, the approach that uses technology to enable shoppers to custom-design everything from footwear and jeans to automobiles and chocolates, is upon us. So why isn't every brand utilizing it? Bow & Drape CEO Aubrie Pagano, along with friend and Shoes of Prey Co-Founder Jodie Fox, will discuss the benefits and challenges of mass customization in the e-commerce industry and how brands can use customization as an advantage.