2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Next Wave: Mass Customization in Fashion

Sunday, March 15
11:00AM - 12:00PM

JW Marriott
Room 206
110 E 2nd St


After over a century of providing consumers with a one-size-fits-all, mass production retail model, we've now approached a revolution in the retail industry...or at least experts say we have. Mass customization, the approach that uses technology to enable shoppers to custom-design everything from footwear and jeans to automobiles and chocolates, is upon us. So why isn't every brand utilizing it? Bow & Drape CEO Aubrie Pagano, along with friend and Shoes of Prey Co-Founder Jodie Fox, will discuss the benefits and challenges of mass customization in the e-commerce industry and how brands can use customization as an advantage.


#sxsw #SXstyle


Aubrie Pagano


Bow & Drape

Aubrie Pagano is founder and CEO of Bow & Drape, the first platform creating mass customized fashion for women. For her work with Bow & Drape, Aubrie has been featured in Forbes, WWD, WSJ, Techcrun...

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Jodie Fox


Shoes of Prey


Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Fashion and Wearable Tech

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