2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

When Robots Write The News, What Will Humans Do?

Sunday, March 15
3:30PM - 4:30PM

Hyatt Regency Austin
Texas Ballroom 4-7
208 Barton Springs Rd


In mid-2014, The Associated Press announced it would use technology from Automated Insights to automate corporate earnings stories. The reaction was dramatic, and many wondered: what will happen to human journalists?

AP managing editor Lou Ferrara and Automated Insights CEO Robbie Allen are ready to tackle that question.

Learn why AP decided to automate content, the impact of automation on the news business, and how journalists have adapted to the change.

Plus, discover the current limits of automated content and explore the possibilities just over the horizon. Will artificial intelligence platforms someday synthesize stories from qualitative data? Can software articulate subjective opinions? What then?

Explore the evolving role that humans will play in the news-making process as both producers and consumers. As people develop innovative ways to augment the machines, they will also derive dramatic benefits from personalized automated content.


#sxsw #newsrobots


Lou Ferrara


The Associated Press

Lou Ferrara is vice president and managing editor for sports, business, entertainment, interactive and digital news production at The Associated Press. He joined the AP in July 2005 as the online e...

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Robbie Allen


Automated Insights

Robbie Allen oversees all aspects of Automated Insights as well as leads the software development and information technology teams for the company.

Prior to founding Automated Insights, Robbie was...

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