2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Paid Editing of Wikipedia: Getting Past "Gotcha"

Friday, March 13
5:00PM - 6:00PM

Hyatt Regency Austin
Hill Country ABCD
208 Barton Springs Rd

Paid Editing of Wikipedia: Getting Past "Gotcha" discusses the complex and divisive issue of public relations and advocacy on the world's top reference site. Wikipedia has long dealt with editors with conflicts of interest. But in recent years, the frosty relationship between PR professionals and Wikipedia editors begun to thaw and seek a way forward.

This panel of communications professionals, academics and Wikipedia editors with experience in public relations, marketing, and online culture will debate what paid editing in Wikipedia means by providing a spectrum of views on contributors' neutrality, transparency, and motivations.

We will discuss Wikipedia's history of anonymous paid editing, the recent discovery of a vast network of "fake" accounts, and a landmark statement in 2014 by top global PR firms committing themselves to ethical Wikipedia engagement, marking a significant new chapter in Wikipedia's evolution.


#sxsw #WikiPRCOM


Andrew Lih

Assoc Professor

American University

Andrew Lih is an associate professor of journalism at American University in Washington, DC, and author of The Wikipedia Revolution: How a bunch of nobodies created the world’s greatest encyclopedi...

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Phil Gomes



Phil Gomes’ career in the communications field is characterized by his passionate interest in technology, media, and emerging forms of communication. As an SVP with Edelman Digital, Phil challenges...

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Sam Ford

Dir of Audience Engagement


Sam Ford is Director of Audience Engagement at Peppercomm. He is also a research affiliate with the MIT Program in Comparative Media Studies/Writing, an adjunct faculty member for Western Kentucky ...

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William Beutler


Beutler Ink

William Beutler is the founder of Beutler Ink, a social content agency specializing in visual storytelling and Wikipedia engagement. An active editor on the English Wikipedia since 2006, his work h...

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