2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Emperor’s New Wearables

Friday, March 13
12:30PM - 1:30PM

JW Marriott
Room 206
110 E 2nd St


Wearable technology has led the world as we know it into new realms, making technology personal, seamless and convenient. Brands such as Google, Pepsi, Samsung, Jawbone, Nike and Disney have successfully showcased the early generation of device and fashion. Just one year later, as the technology advances, fashion designers are envisioning a generation of devices which essentially disappear. Join our fashion and tech experts as they explore how the fashion industry will make wearable electronics feel invisible and how this technological advancement will affect the industry as a whole.


#sxsw #SXstyle


Brandon Little

Chief Creative Officer


Chief Creative Officer, Fossil Group. Founded in 1984, the Fossil brand was the springboard for everything the company has become for more than a quarter of a century. Fossil prides itself on its c...

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Ken Hertz

Sr Partner

MemBrain/Hertz Lichtenstein & Young LLP

Sandra Lopez

Dir of Wearables, Biz Dev & Mktg Strategy for Fashion

Intel Corporation

Director, Business and Marketing Strategy for Wearable Tech: Fashion

Sandra Lopez joined Intel in 2005 as B2B Integrated Marketing Manager.
Leveraging her vast and proven marketing experience with...

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Travis Bogard




Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Fashion and Wearable Tech

Thanks to our sponsors

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Music sponsor

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Interactive sponsor

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