2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Data-Driven Strategy vs Editorial Gut Instinct

Sunday, March 15
11:00AM - 12:00PM

Hyatt Regency Austin
Zilker Ballroom 1
208 Barton Springs Rd


Personal taste and intuition used to rule editorial strategy for media brands. Today, armed with live data feeds, in-depth analytics tools, and constant user feedback, content planning and brand strategy has become a sort of editorial Jenga game, carefully balancing performance and results with the pressures of an hourly news cycle and emerging trends. So what are the tensions between editorial integrity, personal taste and the need to innovate in a data-driven culture—and how do you balance them? Women’s media brands- Refinery29, Glamour, and Poshly share how they utilize data to program content—from frequency of publish and editorial franchises to overarching brand strategy—without giving up editorial instinct and risk-taking entrepreneurial spirit.


#sxsw #datadriven


Danica Lo

Online Editor at Large


Elizabeth White

Head of Strategy & Business Dev

Poshly Inc

Liz White oversees the digital businesses for PEOPLE and Entertainment Weekly, two of the largest and most influential brands in entertainment and pop culture. In her role as Vice President and Gen...

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Jessica Novak

Content Strategist


Jessica Novak is the Content Strategist at Refinery29, the largest independent fashion and style website in the United States, as well as the fastest growing media company on the Inc. 500 list. She...

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Linda Vo

Analytics Mgr

Generator/Sony DADC


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