ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.

In a world where patent and copyright trolls, trademark bullies, fraudsters, and IP and domain squatters abound, what can you do to protect your Internet business? Attendees will gain insight into the mindset and goals of these quasi-villains and learn practical advice and strategies for successfully battling with them – or avoiding them altogether.

The presentation will include an overview of the legal framework that allows trolls/bullies/fraudsters/squatters to thrive; case studies and war stories demonstrating how they might brutalize your company; and effective ways you can avoid and defend against them. Learn how to avoid making your company a target; identify the pressure points of the “bad guys”; and when it makes sense for your company to adopt the tactics of the “enemy.”