2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Neuroplasticity and Tech: Why Brands Have to Change

Friday, March 13
11:00AM - 12:00PM

Hyatt Regency Austin
Hill Country ABCD
208 Barton Springs Rd

Iap33111

With the major shifts of the web, social media and mobile, and the levels of messaging they've ushered in, the nature and pace of change heralded by the age of technology is unprecedented.

Since every new experience changes our brains, we set out to explore the question: What is looking at our inbox and phone 100s of times a day doing to our heads and, importantly, what does this ‘hyperstimulation’ mean for attention spans, cognition and brand recall?

We will get specific about the concept of ‘neuroplasticity’ and share our latest research on how technology is fundamentally altering the way we connect. Working with neuroscience experts, we explore the challenge to marketers in the digital age – whether technology represents a new way of communicating, or if it requires us to communicate in new ways.

As technology continues to dominate our lives, we will discuss our evolving relationship with it – and the ways in which brands can ensure they play a positive role in this process.

Hashtags

#sxsw #neurobrand

Presenters

Dan Machen

Innovation Dir

HeyHuman

Dan joined Hey Human – a London creative agency – in 2007 as a Senior Planner and now drives their strategic vision as Director of Innovation.

Across his 18 year career, Dan has had varied roles ...

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Felix Morgan

Innovator

HeyHuman

Felix works in strategic innovation for a group of UK creative agencies called HeyHuman. He has over 4 years experience advising blue chip clients (Sony, Unilever, Mars, Mondelez, etc) on the relat...

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Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Branding and Marketing
Level
Advanced

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo