Crashing Oculus Rift and Hacking New VR Experiences
Monday, March 16
11:00AM - 12:00PM
Hyatt Regency Austin
Zilker Ballroom 3
208 Barton Springs Rd
Earlier this year we turned over 5000 members of the public into Crash Test Dummies and slammed them into a wall at 60km/hr. With emerging VR technology, the right programmers, engineers & brave clients it is entirely possible to create fully immersive virtual brand experiences that the audience can actually feel. Find out how we sold this idea to Australia's biggest insurance brand. Hear about the challenges we faced hacking the Oculus Rift and extending the experience through some creative engineering.
Over the course of an hour, we will take you through our journey and we will leave you with 5 big things to consider when creating immersive interactive experiences. This session is focused on the realities of producing VR. The session is suited to those interested in entering the VR space, managing VR teams or anyone interested in moving from hobby VR to professional production. We'll cover the business side, creative side, and an intro to the technology and code.
Digital Arts Network Sydney
Ben X Tan is a software developer, musician and occasional artist. He started drawing and playing piano from a young age, and was introduced to programming when he was 11. Unhappy with being consta...Show the rest
Ben X Tan is a software developer, musician and occasional artist. He started drawing and playing piano from a young age, and was introduced to programming when he was 11. Unhappy with being constantly forced to play classical music written centuries ago, he decided he wanted to be a creative person and make and invent new things. Fast forward to the future, and he has worked in the software industry for over 9 years and has had experience with a wide range of technologies. These days he works on innovative and creative tech solution, and constantly has his finger on the pulse of all things digital.Hide the rest
Digital Arts Network/TBWA
Sean is the Business Director at Digital Arts Network Sydney. With a firm background in marketing and almost a decade of digital production experience Sean knows not only how to get the job done bu...Show the rest
Sean is the Business Director at Digital Arts Network Sydney. With a firm background in marketing and almost a decade of digital production experience Sean knows not only how to get the job done but also why the hell it's being done in the first place.
When not leading a digital team, Sean has his ears in the headphones producing music or two feet firmly planted on a snowboard or surfboard.
Sean believes that digital technology is more likely to be the saviour of the human race than its demise. He is determined to use technology in advertising for the better and is committed to breaking new ground every day.Hide the rest