2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Crashing Oculus Rift and Hacking New VR Experiences

Monday, March 16
11:00AM - 12:00PM

Hyatt Regency Austin
Zilker Ballroom 3
208 Barton Springs Rd

Earlier this year we turned over 5000 members of the public into Crash Test Dummies and slammed them into a wall at 60km/hr. With emerging VR technology, the right programmers, engineers & brave clients it is entirely possible to create fully immersive virtual brand experiences that the audience can actually feel. Find out how we sold this idea to Australia's biggest insurance brand. Hear about the challenges we faced hacking the Oculus Rift and extending the experience through some creative engineering.

Over the course of an hour, we will take you through our journey and we will leave you with 5 big things to consider when creating immersive interactive experiences. This session is focused on the realities of producing VR. The session is suited to those interested in entering the VR space, managing VR teams or anyone interested in moving from hobby VR to professional production. We'll cover the business side, creative side, and an intro to the technology and code.


#sxsw #vrcarcrash


Ben Tan

Creative Technologist

Digital Arts Network Sydney

Ben X Tan is a software developer, musician and occasional artist. He started drawing and playing piano from a young age, and was introduced to programming when he was 11. Unhappy with being consta...

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Sean Gardner

Business Dir

Digital Arts Network/TBWA

Sean is the Business Director at Digital Arts Network Sydney. With a firm background in marketing and almost a decade of digital production experience Sean knows not only how to get the job done bu...

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