2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

World Leaders on Twitter: What They Can Teach Us

Friday, March 13
3:30PM - 4:30PM

Hyatt Regency Austin
Zilker Ballroom 1
208 Barton Springs Rd

World leaders are among the most followed personalities on Twitter. Their online influence however doesn’t always match their real-life influence and their style and engagement are often at odds with both the image we have of world leaders and the one we have of success on Twitter. Done well, however, Twitter can enable leaders to increase their klout and that of their country beyond what one would expect. World leaders on Twitter and their communication teams face many challenges:

• How to be personal and at the same time aligned with one’s government political direction?

• How to deal with leader profiles once they have moved on to other responsibilities?

• Does a conversational style suit a world leader online or does it send the wrong signal?

These challenges are not unique to world leaders and are shared by many business leaders and entrepreneurs. This session aims to share best practices from world leaders and to bust myths about what true leadership means on social media.


#sxsw #digidip


Alexandra Ekkelenkamp

Social Media/Press Officer

European Union - General Secretariat of the Council

Since joining the Council of the EU in January 2013, Alexandra has been the driving force behind developing a social media strategy within the Council. She is also involved in the day-to-day manage...

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Aurelie Valtat

Digital Comm Mgr

European Union - General Secretariat of the Council

Aurelie Valtat is currently driving the digital communication strategy of the Council of the European Union and the European Council, where EU heads of State and government meet to agree a common v...

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Matthias Lüfkens

Managing Dir Digital


Matthias Lüfkens leads the Digital Practice of Burson-Marsteller across Europe, the Middle-East and Africa (EMEA). Before joining Burson-Marsteller Lüfkens was Head of Digital Media at the World Ec...

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