Since joining the Council of the EU in January 2013, Alexandra has been the driving force behind developing a social media strategy within the Council. She is also involved in the day-to-day management of the Council's social media accounts, including support to European Council president Herman van Rompuy on social media and social media monitoring activities. Previously, Alexandra worked on online & social media campaigns for the Ministry of the Interior and the Ministry of Foreign Affairs of the Netherlands. She has also worked in the corporate sector in Japan and with the European Parliament.

Matthias Lüfkens leads the Digital Practice of Burson-Marsteller across Europe, the Middle-East and Africa (EMEA). Before joining Burson-Marsteller Lüfkens was Head of Digital Media at the World Economic Forum (WEF) where he designed and implemented the digital strategy. He has brought the digital world to Davos through his innovative use of Social Media, Twitter, Facebook, Google+, Flickr, Wikipedia, YouTube and Livestream and has advised a wide range of Fortune 500 companies as well as non-profit organisations on social media. His favourite topic is Twitter Diplomacy and the relations of world leaders on Twitter and other social networks.

Previously a journalist, he was Baltic States correspondent for Agence France Presse, Libération and the Daily Telegraph (1991-96); and later Deputy Editor-in-chief of EuroNews television (1996-2004). In 1991 he founded the In Your Pocket city guide series in Lithuania, now Central Europe's premier publisher and provider of city information.