Canal+ Spain and Transmedia Storyteller LTD, in order to promote the launch of Game of Thrones fourth season, brought Westeros to life across Spain using social storytelling, gaming and live experiences. 19Reinos has been one the world’s most ambitious transmedia entertainment experiences, which transformed Spain into a huge storytelling canvas. The experience included live events, a 5-episode web series, a massively multiplayer role-playing game with location-based quests and strong participation on social media. In this panel will discuss about the creative process of this transmedia project, focusing on audience participation and how CANAL+ rewarded fans.

Topics that will be covered:

- Creating a storyworld from an existing IP

- Designing by putting the fan at the center of the experience

- Crafting a seamless user journey

- Thinking of different levels of engagement

- Managing a passionate community

- Working with brand integration