Beyond Sync: Cutting Through the Noise
Brand partnerships are making it possible for artists to unveil and deliver content in innovative new ways. From placement in commercials, TV shows or movies, music supervisors are playing a more critical role than ever when it comes to breaking new artists. Whether it's a critical scene in a hit TV show or capturing the right mood for a brand's TV commercial, music continues to play a pivotal role. As radio airplay gets harder to come by, artists are embracing syncs more than ever before. Hear how artists and labels can best maximize this new paradigm to get themselves and their artists discovered.
Presenters
Peter Szabo
SVP Head of Music
Shazam Entertainment
Peter Szabo joined Shazam in December, 2010 bringing more than 14 years experience in digital, radio & mobile media.
At Shazam, Peter is responsible for advertising sales in the Western Region....
Show the restPeter Gannon
Managing & Creative Dir Founder
Able Baker
Peter Gannon is a musician, Music Supervisor, Music Producer, and Digital + Interactive Creative. He joined McCann New York in June 2012 as SVP, Executive Music Producer. In January 2013, Peter's ...
Show the restJenny Swiatowy
Sr Dir Creative Sync Licensing
Capitol Music Group
Camille Hackney
EVP of Brand Partnerships/Commercial Lic
Atlantic Records
Camille started her career at a boutique record company called East/West Records that eventually merged with Elektra Records. She worked in business development, which at the time was the early day...
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