2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Beyond Sync: Cutting Through the Noise

Wednesday, March 18
5:00PM - 6:00PM

Austin Convention Center
Room 10C
Austin Convention Center

Brand partnerships are making it possible for artists to unveil and deliver content in innovative new ways. From placement in commercials, TV shows or movies, music supervisors are playing a more critical role than ever when it comes to breaking new artists. Whether it's a critical scene in a hit TV show or capturing the right mood for a brand's TV commercial, music continues to play a pivotal role. As radio airplay gets harder to come by, artists are embracing syncs more than ever before. Hear how artists and labels can best maximize this new paradigm to get themselves and their artists discovered.


#sxsw #CutXNoise



Peter Szabo

SVP Head of Music

Shazam Entertainment

Peter Szabo joined Shazam in December, 2010 bringing more than 14 years experience in digital, radio & mobile media.

At Shazam, Peter is responsible for advertising sales in the Western Region....

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Peter Gannon

Managing & Creative Dir Founder

Able Baker

Peter Gannon is a musician, Music Supervisor, Music Producer, and Digital + Interactive Creative. He joined McCann New York in June 2012 as SVP, Executive Music Producer. In January 2013, Peter's ...

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Jenny Swiatowy

Sr Dir Creative Sync Licensing

Capitol Music Group

Camille Hackney

EVP of Brand Partnerships/Commercial Lic

Atlantic Records

Camille started her career at a boutique record company called East/West Records that eventually merged with Elektra Records. She worked in business development, which at the time was the early day...

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Music Badge, Platinum Badge, Artist Wristband
Solo / Dual / Panel
Supervision/Music Placement

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