2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

McDonald’s Pitch Session: Restaurant Experience

Friday, March 13
2:00PM - 3:00PM

Hilton Austin Downtown
Salon D
500 E 4th St

The McDonald’s Digital Mission

The intersection of convenience, fun and value has historically been an integral part of the McDonald’s DNA. Today, we are on the move to transform how we bring these pillars to life through the growth of technologies such as mobile, connected devices, digital media and the Internet of Things. McDonald’s is hosting three sessions (http://sxsw.is/1AjdcOK) that will give startups the opportunity to pitch their innovations, particularly as they relate to the customer experience of one of the world’s largest and most frequented businesses, serving more than 69 million customers in more than 100 countries each day.

What We Are Looking For

We believe the restaurant experience is ready for a change. Customers deserve more. Technology can enable more. And McDonald’s is aiming to turn the restaurant experience on its head. This is not about tweeting, ordering online or Wi-Fi connectivity. This is ab...

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Pitch Event
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Thanks to our sponsors

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