2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Breaking the News in the Age of Snapchat

Tuesday, March 17
3:30PM - 4:30PM

Austin Convention Center
Exhibit Hall 5
Austin Convention Center

Dan Rather, legendary newscaster, and Dan Pfeiffer, former top strategist to President Obama, are interviewed by digital strategist Andrew Bleeker on how digital technologies have transformed American media and journalism. The shift from the broadcast format to a more diffuse network model for distributing information has radical consequences for how, when and where news is broken, from the anchor’s chair to the Oval Office.


#sxsw #digitalnews


Andrew Bleeker


Bully Pulpit Interactive

Dan Pfeiffer at SXSW

Dan Pfeiffer

Sr Advisor

The White House

Dan Pfeiffer serves—until his departure from the White House in early March—as Senior Advisor to President Barack Obama, focusing on communications, political, and digital strategy. One of the Pre...

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Dan Rather at SXSW

Dan Rather

Pres & CEO

News And Guts

With a famed and storied career that has spanned more than six decades, Dan Rather became one of the world’s best-known journalists. He helped pioneer the very idea that television could be a plac...

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