2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Latino Tech-Culture Powers Up

Saturday, March 14
5:00PM - 6:00PM

Austin Convention Center
Ballroom F
Austin Convention Center

NPR, Nielsen, AT&T and EthniFacts examine how Latinos are using technology to explore and redefine their evolving cultural identities. Trends writer & researcher, Guy Garcia, will moderate a panel featuring Maria Hinojosa of "America by the Numbers" which focuses on the dramatic demographic shifts affecting the country. Joining Maria will be Monica Gil of Nielsen who will share the most recent technology usage cross-platform data used by Latinos. Cristina Gamboa of AT&T will join them to discuss the business implications for companies like AT&T, one of the largest technology companies in the world.


#sxsw #LatinoPower


Cristina Garcia Gamboa

Dir of Hispanic Mktg & Advertising


Cristina is responsible for Marketing Strategy and Advertising of AT&T’s Hispanic Home Solutions program. It is an integrated approach that revolves around the customer; gathering customer insights...

Show the rest

Guy Garcia

Pres New Mainstream Initiatives


Social trend tracker, award-winning author and multimedia entrepreneur, Guy Garcia is a leading voice in the social and demographic shifts that are redefining America. His book, The New Mainstream:...

Show the rest

Maria Hinojosa

Anchor & Exec Producer, Latino USA, NPR

Futuro Media Group

As the anchor and executive producer of the long-running weekly NPR show Latino USA, and as anchor of the Emmy Award-winning talk show Maria Hinojosa: One-on-One from WGBH/ La Plaza, Hinojosa has i...

Show the rest

Monica Gil

SVP & GM Multicultural Growth & Strategy


Mónica Gil is senior vice president and general manager of Multicultural Growth and Strategy at Nielsen, the leading global provider of information and insights into what consumers watch and buy. I...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Global Impact and Policy

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo