2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Los Tequis: The Heart of Total Market Dominance

Sunday, March 15
5:00PM - 6:00PM

Austin Convention Center
Ballroom F
Austin Convention Center

With an expectation of growth by 50 percent in purchasing power in 2015, Latinos have become the most connected group of high spenders in the market. Find out how creating a campaign from a digital perspective that targets these consumers can yield spectacular results for a brand's total market efforts.

Hashtags

#sxsw #LosTequis

Presenters

Jose Antillon

Group Creative Dir

LatinWorks

Responsible for Latinwork's creative product across all platforms to reach market relevance. He believes that team work and leadership are the keys to inspire any group to excel at its goals and secure an unfair share of exceptional work.

Matt Reyes

CEO

Department of Influence

Nationally-recognized and driven by purposed-based marketing, Matt helps organizations ranging from major brands to cultural arts institutions define their purpose, create authentic word of mouth, ...

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Micky Ogando

CCO

Bakery

Micky is a creative thinker, strategist, and producer. In the span of his career, he's found interest in multiple disciplines such as art direction, game design, illustration, A/V production, and m...

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Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Global Impact and Policy
Level
Advanced

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo