2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Los Tequis: The Heart of Total Market Dominance

Sunday, March 15
5:00PM - 6:00PM

Austin Convention Center
Ballroom F
Austin Convention Center

With an expectation of growth by 50 percent in purchasing power in 2015, Latinos have become the most connected group of high spenders in the market. Find out how creating a campaign from a digital perspective that targets these consumers can yield spectacular results for a brand's total market efforts.


#sxsw #LosTequis


Jose Antillon

Group Creative Dir


Responsible for Latinwork's creative product across all platforms to reach market relevance. He believes that team work and leadership are the keys to inspire any group to excel at its goals and secure an unfair share of exceptional work.

Matt Reyes


Department of Influence

Nationally-recognized and driven by purposed-based marketing, Matt helps organizations ranging from major brands to cultural arts institutions define their purpose, create authentic word of mouth, ...

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Micky Ogando



Micky is a creative thinker, strategist, and producer. In the span of his career, he's found interest in multiple disciplines such as art direction, game design, illustration, A/V production, and m...

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