2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

How Auto Technology Is Moving at A Furious Pace

Saturday, March 14
3:30PM - 4:30PM

Hilton Austin Downtown
Salon H
500 E 4th St

In the past, adoption of new technologies in the automotive sector was a 5+ year development cycle. Safety, reliability and full system integration required years of development followed by at least two years of testing to ensure that the new technology was robust. As new electronic systems have become more reliable and can comprehend extreme operating conditions, software development systems have become more robust and new modular platforms have become the norm. Partially because the development environment for the integration of new technologies has become more mature and also because the automotive world has moved to platforms, the floodgates have opened to rolling out consumer facing technologies at a faster pace. In addition, overall systems are now able to communicate with each other in real time, opening a whole new area of growth. In this session, panel experts will discuss what new technologies they are developing that will become integrated and adopted in the very near future.


#sxsw #autotech


Gerardo Sordo

CEO & Founder

Brand Me

Guillermo Lagos

Innovation & Entrepreneurship Dir


Hironori Miyauchi

Business Producer

The Japan Research Institute

Robin Reyes

Managing Partner

Mita Institute


Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Startup Village and Business

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