Designing New IP for New Technologies
Friday, March 13
12:30PM - 1:30PM
Hyatt Regency Austin
Zilker Ballroom 4
208 Barton Springs Rd
This session will focus on an evolving case study where a small, albeit seasoned, development team tackles the objectives of designing new content for virtual reality and all of its related unknowns. Many lessons emerge from the challenges of targeting this new and extremely powerful medium. A special focus on how the team deconstructs the technology and interface problems, identifies desired user experience, to ultimately design a new IP — by way of embracing the learning process without compromising creativity or quality of experience. This is a serious talk for ambitious designers aimed at better understanding how to approach game and IP design for special technologies in unproven markets.
Oddworld Inhabitants Inc
For nearly three decades Lorne has been focused on the integration of high technology, global awareness, eco-literacy, and interactive myth making in effort to brew a unique blend of odd entertainm...Show the rest
For nearly three decades Lorne has been focused on the integration of high technology, global awareness, eco-literacy, and interactive myth making in effort to brew a unique blend of odd entertainment he refers to as “semi-conscious Trojan Horse pop”.
After co-founding Oddworld Inhabitants with his partner, Sherry McKenna, in 1994; his Oddworld games, based in a universe where the dark side of globalization meets the consumer funny bone, have sold nearly 7 million units and garnered dozens of awards not only from the game industry, but also from the music, television, film, and animation industries - as well as illustration & design annuals.
In 2008 Oddworld reamerged as a self-published independent studio bringing its library of titles across various digitally distributed networks in over 20 languages. Their latest in-the-making title was showcased by Sony as an iconic representative of their support of the increasingly relevant self published indie developmentHide the rest