2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

MLBAM and NASCAR: Sports and Technology Converge

Saturday, March 14
3:30PM - 4:30PM

Four Seasons
Ballroom AB
98 San Jacinto Blvd

Two giants in the sports world, Major League Baseball Advanced Media and NASCAR, are coming together for a conversation about the impact technology and innovation has had, and will continue to have, on pro sports. Bob Bowman, MLB’s President of Business and Media, and Brent Dewar, Chief Operating Officer of NASCAR, will share their insights on a range of topics about technology’s influence on competition and fan experience alike. From mobile apps to analytics, wearables to live streaming, iBeacon to officiating, technology has been a (pun intended) game changer, and sports leagues are spending immense amounts of money to enhance, refine, and, ultimately, improve their products. This technological impact was unthinkable a decade ago — and in this session, attendees will get a glimpse as to what the next ten years of innovation and technology will mean for the sports they love. Don’t miss this conversation with two of the most influential, and entertaining, figures in sports.


#sxsw #SXsports


Bob Bowman

Pres & CEO

MLB Advanced Media

Bob Bowman joined Major League Baseball Advanced Media LP (MLBAM), the interactive media and Internet company of Major League Baseball, as its first President and Chief Executive Officer in 2000 fo...

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Brent Dewar

Chief Operating Officer


Brent Dewar was named NASCAR’s Chief Operating Officer in December 2013 after a nearly three-decade career as an automotive executive with hands-on experience in a variety of motorsport disciplines...

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Rachel Nichols




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