2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Technology, Story, and the Art of Performance

Monday, March 16
12:30PM - 1:30PM

Austin Convention Center
Room 12AB
Austin Convention Center

Creators, storytellers and marketers can hack both human and artificial intelligence to create responsive entertainment experiences that evoke powerful emotions. Technological systems are more than a static set of rules, they can be a means of expression and dramatic extension for technologists, writers and directors, who can adjust performance for audiences much like an actor varies each stage performance. We will discuss how to leverage user testing, data analysis, voice recognition and other technologies to create systems that evolve in response to the audience, becoming more dynamic and impactful over time.

From script development to in-production changes, we will break down the ins and outs of developing systems that have the capacity to evolve with your audience. We'll discuss the relationship between human and system performance and the myriad ways you can employ technology to create adaptive story experiences. 


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Elena Parker

Creative Technologist


Elena Parker is an award-winning interactive writer, producer and creative technologist, comitted to exploring narrative on new platforms. A graduate of New York University's Interactive telecommun...

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Michael Monello

Chief Creative Officer

SapientNitro Campfire

Mike Monello: Co-Founder & CCO, Campfire www.campfirenyc.com

Mike hustled as an indie filmmaker before producing “The Blair Witch Project” in 1999. This integrated, interactive experience built a ...

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