2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Brands: Connective Tissue Between People and Tech

Friday, March 13
5:00PM - 6:00PM

Hyatt Regency Austin
Zilker Ballroom 3
208 Barton Springs Rd

Brands are now just as likely to invest in everyday tools, services and life-hacks as they are traditional marketing campaigns. The most trusted brands are already behaving like lifestyle and wellbeing partners.

If you're the kind of person who thinks advertising is a dirty word, maybe this panel will change your mind. Leo Burnett's Global Head of Social and Mobile James Kirkham and Contagious' North American editorial director Nick Parish will step into the immediate future to identify miraculous innovations that will quickly be brought into the mainstream by brands.

Yes, you heard right. If brands start to divert some of their media dollars into democratizing space age technology, many of the techno-miracles you read about will soon become part of the mainstream.

In this panel we will explore how marketers strive to solve some of the pain points in people's lives by scaling innovation and becoming the connective tissue between amazing new technologies and real people.


#sxsw #connective


James Kirkham

Global Head of Social & Mobile

Arc Worldwide/Leo Burnett

James Kirkham is Leo Burnett Worldwide’s Global Head of Mobile and Social. Kirkham leads the combined social media and mobile capabilities of the advertising network, which has clients including P&...

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Nick Parrish

Editorial Dir North America

Contagious Magazine

A longtime journalist and editor, Nick Parish helps run London-based Contagious in North America. Nick works on Contagious’ award-winning quarterly briefing book, frequent special reports, web plat...

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