2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Hacking the Tank: Innovating the Marine Way

Sunday, March 15
5:00PM - 6:00PM

Hyatt Regency Austin
Zilker Ballroom 2
208 Barton Springs Rd


The United States Marine Corps is the smallest branch of the Armed Services, and it has the budget to match. Without the research and development $$$ of the Army or the USAF, Marines must be creative in their methods of innovation – which results in a lot of modifications of existing equipment: for example, retro-fitting flame throwers to old Army tanks ill-prepared for high brush and ground cover, rebuilding boats as amphibious beach assault vehicles, or combining helicopters with ground forces for vertical assault. Even the structure of the Marine Corps is innovative, with an emphasis on decentralized decision-making that encourages rapid response and flexibility. What can modern businesses learn from an organization with more than 200 years of experience in supporting and driving innovation?


#sxsw #tankhack


Brigadier General William F Mullen III

Brigadier General

United States Marine Corps

Capt Michael Z. Lethbridge


United States Marine Corps

Capt. Lindsay Rodman

Deputy Legal Counsel

United States Marine Corps

Captain Lindsay L. Rodman, USMC currently serves as Deputy Legal Counsel in the Office of the Legal Advisor to the Chairman of the Joint Chiefs of Staff. Her portfolio includes military justice, “...

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Marshall Lauck



Marshall currently serves as the Chief Operating Officer for the JWT Atlanta, Dallas and Houston offices, leading the staff alongside Chief Creative Officer Perry Fair. Prior to becoming COO, Marsh...

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