2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Unspecialize: The More You Know the Less You See

Monday, March 16
11:00AM - 12:00PM

JW Marriott
Salon 3
110 E 2nd St


When you're not familiar with a place, you look around and spot new and interesting things. But the better you know a place, the less tempted you are to look around. Designer Daniel Disselkoen noticed it’s not only knowing a place very well, which makes you perceive less. Knowledge in general makes you see your environment in a certain way.

In his words: "The more I learned about design, the more I perceived the world in terms of design. Of course, I am exaggerating when I say that I only see typefaces, patterns, grids, packaging and posters. But I might just see the box and not its content.

To further generalize and exaggerate: a biologist might spot plants, an architect might focus on buildings and a psychologist might perceive more about people. "

How you perceive the world is influenced by what you’re specialized in.

In his talk, Daniel offers the audience a straightforward and surprisingly practical way to look at the world in a whole different way.


#sxsw #disselkoen


Daniel Disselkoen


Daniel Disselkoen

In 2012 Daniel Disselkoen (1985) graduated as a graphic designer from the Royal Academy of Art in the Netherlands. During his studies, he also attended the Minneapolis College of Art and Design to ...

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