Unspecialize: The More You Know the Less You See
Monday, March 16
11:00AM - 12:00PM
110 E 2nd St
When you're not familiar with a place, you look around and spot new and interesting things. But the better you know a place, the less tempted you are to look around. Designer Daniel Disselkoen noticed it’s not only knowing a place very well, which makes you perceive less. Knowledge in general makes you see your environment in a certain way.
In his words: "The more I learned about design, the more I perceived the world in terms of design. Of course, I am exaggerating when I say that I only see typefaces, patterns, grids, packaging and posters. But I might just see the box and not its content.
To further generalize and exaggerate: a biologist might spot plants, an architect might focus on buildings and a psychologist might perceive more about people. "
How you perceive the world is influenced by what you’re specialized in.
In his talk, Daniel offers the audience a straightforward and surprisingly practical way to look at the world in a whole different way.
In 2012 Daniel Disselkoen (1985) graduated as a graphic designer from the Royal Academy of Art in the Netherlands. During his studies, he also attended the Minneapolis College of Art and Design to ...Show the rest
In 2012 Daniel Disselkoen (1985) graduated as a graphic designer from the Royal Academy of Art in the Netherlands. During his studies, he also attended the Minneapolis College of Art and Design to broaden his knowledge beyond the field of graphic design. As an additional immersive experience, Daniel did an internship at Wieden+Kennedy in Tokyo. After graduating, he then teamed up with a group of programmers to develop Cucalu.
Before Daniel began his studies at art academy, he studied law and philosophy. His interest in design was inspired by his desire to make and create objects that reflect his inquisitiveness regarding systems and human behavior. This is now the focus of his work.Hide the rest