2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

How Tech Is Transforming Women’s Beauty Rituals

Monday, March 16
5:30PM - 5:45PM

Austin Convention Center
Ballroom C
Austin Convention Center

Inner beauty is awesome, but we women also invest time (and big bucks) into making ourselves look more beautiful with creams, colors and treatments. It is a very personal, intimate and time-consuming daily ritual. Interestingly, digital is not physical, and yet, it is quickly growing as a primary channel for beauty and cosmetic companies. So, how does this change the beauty rituals of women? What’s the relationship between cosmetic companies and women? In my talk, I’ll discuss how digital is pioneering the beauty experience for women, and how the physical and digital space is uniting to maximize the way in which people experience beauty products.


#sxsw #rituals


Jessica L'Esperance

VP of User Experience


Jessica specializes in the development of large commerce and content sites, and currently leads the UX department at Huge’s San Francisco office. Her work at Huge has focused on making large brands...

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Fashion and Wearable Tech

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