Letting Go: Building Tech for People
Sunday, March 15
5:00PM - 6:00PM
110 E 2nd St
The role of design -- in its traditional definition -- is quickly blending into something more. Whether it’s the conception of a product, the physical and digital interplay between hardware and software or the ways we interact with a device, design has found a place next to C-level executives in the development process.
For the past seven years, James Park, CEO and Co-Founder of Fitbit, and Gadi Amit, the Founder of NewDealDesign have collaboratively designed Fitbit’s products. The merger of business and design perspectives transforms personalized technology. Design influences product development, and hardware and software are able to blend more seamlessly.
The redefining of design’s role is not just improving the collaboration between designers and CEOs; the effects are felt far wider. Devices become wiser; they fade into the background. Good, collaborative product design helps people connect and achieve things beyond what the technology itself allows.
Founder, Principal Designer
Gadi Amit is a San Francisco based designer behind some of the most iconic technology devices created over the last decade, including the FitBit line, Lytro Camera and Google’s modular Ara phone. T...Show the rest
Gadi Amit is a San Francisco based designer behind some of the most iconic technology devices created over the last decade, including the FitBit line, Lytro Camera and Google’s modular Ara phone. The leader of NewDealDesign, Gadi was awarded the prestigious National Design Award for his unrelenting commitment to crafting delightful and workable solutions for real people. Gadi works from the inside out, blending the practical with the magical to disrupt markets for global brands and transforming unknown start-ups into success stories. Named a ‘Master of Design’ in 2010 by Fast Company, with his firm NewDealDesign he has received over 100 design awards.Hide the rest
CEO & Co-Founder
James Park is a serial entrepreneur with a passion for creating great products and companies. Fitbit is the third startup that he has founded. Previously, James was a Director of Product Developmen...Show the rest
James Park is a serial entrepreneur with a passion for creating great products and companies. Fitbit is the third startup that he has founded. Previously, James was a Director of Product Development at CNET Networks, where he led product management, engineering, and design for Webshots. Before CNET, James was a co-founder of Windup Labs, which was acquired by CNET in 2005, and prior to Windup Labs, he was the co-founder and CTO of Epesi Technologies. James also worked at Morgan Stanley, where he helped develop trading strategies and software for a quantitative trading fund. James never quite finished his computer science degree at Harvard College.Hide the rest