2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Captivology: The Science of Capturing Attention

Sunday, March 15
9:30AM - 10:30AM

Hyatt Regency Austin
Texas Ballroom 4-7
208 Barton Springs Rd

We are distracted and impatient creatures. Did you know that approximately 25 percent of YouTube users drop off a video if it hasn’t started in five seconds? We have given up our attention spans in return for nearly instantaneous access to the world’s information. Does everyone suddenly have ADD or is there a psychological phenomenon to explore? When it comes to grabbing somebody’s attention, you only have a few seconds to get the job done. How do you do so in a world that is constantly distracted by social media, TV, and smartphones?
Award-winning journalist and entrepreneur Ben Parr answers these questions and more in this session. A former editor of Mashable and cofounder of VC firm DominateFund, Parr will examine the psychological phenomena that trigger shockingly predictable responses in the mind—and show how to leverage them to retain attention for your ideas, products, companies, and more.
Presented by HarperCollins Publishers.


#sxsw #captive


Ben Parr



Ben Parr is an award-winning journalist, entrepreneur, investor and expert on attention. He is the cofounder and managing partner of DominateFund, a venture capital firm that invests in and acceler...

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