Chief Creative Officer, Fossil Group. Founded in 1984, the Fossil brand was the springboard for everything the company has become for more than a quarter of a century. Fossil prides itself on its commitment to American vintage inspiration. This commitment has allowed for a strong retail presence globally, with more than 400 retail locations, 4,000 wholesale locations and 13,000 employees worldwide.

Alongside the Fossil Brand, the company is constantly developing its multi-brand portfolio. Our diverse portfolio of world-class brands gives us a unique position in the global marketplace. And we’re only getting bigger.

This global foundation has allowed for sustained growth which propelled Fossil into the S&P 500, marking its place among the 500 leading publicly traded companies in the United States.

Director, Business and Marketing Strategy for Wearable Tech: Fashion

Sandra Lopez joined Intel in 2005 as B2B Integrated Marketing Manager.
Leveraging her vast and proven marketing experience within the technology
sector, she quickly began to transform B2B Marketing within Intel.  She
was then chartered to drive Intel's Consumer Marketing Strategy group in
which she led Intel's focus on the Masterbrand, Intel, and the launch of
the award winning campaign "Sponsors of Tomorrow".  Recently, she was
focused on launching Intel's first smartphone and Android-based tablets.
In this role, she trail blazed efforts on advocacy marketing, which
garnered several accolades including the 2013 Marketers that Matter award
sponsored by the Wall Street Journal and Sage Group.  Currently, she has
been chartered to drive Intel's Wearable Business Development Strategy
within the Fashion vertical.  She has been a vocal voice on driving the
convergence between fashion and technology. Intel announced earlier this
year their partnership with Barneys New York, Council of Fashion
Designers of America, Opening Ceremony and the Fossil Group.

She has been recipient of several accolades: 2013 Marketers that Matter,
Cannes Lions, David Ogilvy, Effie, Addy Awards, etc., including Intel's
Achievement Award.

Prior to Intel, Lopez worked at Macromedia as Sr. Director for
Macromedia.  Preceding Macromedia, Lopez served as Marketing Manager with
Computer Associates.  She brings over 17 years of experience in marketing
within the technology and fashion sector.
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Her tenacity to deliver impact extends beyond the walls of Intel. Sandra
is a member of the Hispanic Association on Corporate Responsibility:
Corporate Executive Forum. A program that provides the most senior
Hispanic corporate executives at Fortune 500  a forum to discuss business
issues, challenges, solutions, as well as provide mentorship for the
generation that follows.