2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Creative Destruction

Monday, March 16
3:30PM - 3:45PM

Austin Convention Center
Ballroom B
Austin Convention Center

The book itself is perhaps the most iconic object in modern history, foundational to our understanding of our society, our government, our relationships, and ourselves. And in five short years, it's been undone. Abrupt lurches forward in technology, historic renovation of consumer dynamics, and complete upheavals in product management have shifted the ground beneath the feet of book publishers, authors, and readers. The massive machinery that creates, produces, distributes, markets and consumes this once-unrivaled cultural object has been shaken to collapse. What will happen to the book industry and to the idea of the book itself is yet to be determined.

In this fast-paced, inventive keynote you'll go deep inside the secretive world of traditional book publishing. You'll run alongside the lean and nimble startups reinventing the space. You'll consider the drama and danger that comes with disruption of any kind in any industry and witness the opportunities and energy it unleashes.


#sxsw #publishing


Jason Ashlock

Lead Consultant

The Frontier Project

Jason Ashlock is a Lead Consultant with The Frontier Project. Previously the Founder and President of Movable Type Management and now the mastermind behind Frontier Press (part of The Frontier Proj...

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