Events matching tag "brand building"
Friday, March 7
Anyone launching a new brand today hopes that their product, service or solution will become the darling of the industry--the thing that goes viral because people love it. Veteran brand strategist Laurence Vincent will s…
Intermediate
Presenters
Larry Vincent
Sunday, March 9
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL t…
Beginner
Presenters
Mary Henige
Monday, March 10
Building advertising campaigns using traditional models doesn’t translate to today’s environment, where success requires listening, agility, and even - shock, horror - accepting failure as a part of the process. Creating…
Beginner
Presenters
Aman Govil, Ben Malbon
Tuesday, March 11
This panel will focus on the next-generation of eCommerce. The first wave was Amazon and Zappos - focused on customer service and low price for commodities. The next wave of eCommerce companies now understand that in ord…
Intermediate
Presenters
Allison Beal, Brian Garrett, Mike Gammarino, Xander Oxman
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