Dubbed as an agro rap-savant By nationally respected hip hop writer, and Houston Press contributor Shea Serrano, Rob Gullatte and his music has amassed an intriguing blend of criticism and critical acclaim in regards to the man as well as the music he makes. Rob Gullatte who was born in Texarkana TX, but raised in Houston, Texas Southwest Alief Area, quickly gained a reputation around his immediate area as a force to be reckoned with when it came to rapping. He parlayed a successful battle rap career into his first official mixtape By Any Means, under the name Kritikal. The mixtape would lead to Rob or kritikal to performances at historic events such as SXSW, and venues such as Warehouse Live in Houston TX, as well as the Get Em Magazine Awards in Pensacola FL, where he would record at the legendary Body Head Studio owned by Roy Jones Jr. In late 2011 he officially changed his name from Kritikal or Krit to Rob Gullatte, this change was highlighted by the Houston Press, and many other blogs and websites around Texas and surrounding regions. His song The Way Things Are was featured in the film Natural Selection which was shown at the 2011 SXSW and Roger Eiberts Eberfest 2011. His video Trill Hip Hop released in March 2012 to critical acclaim, the video also appeared in the iconic SPIN magazines online blog. In June 2012 he released his controversial body of work aptly titled Abortion:The Project. The album was released via bandcamp.com to critical acclaim, leading to performances in New York City, and St Louis Missouri, shortly after the initial release. The album was rated as the 9th best album of 2012 by the Houston Press, and was featured in a host of other best of lists. At the moment Gullatte is continuing to actively promote Abortion:The Project as well as leading the day to day operations of The On Dek Group, an Artist Development company he co-founded in 2005. He was recently nominated for Best New Act for the Houston Press Music Awards. His goals are simple, make great music, find creative ways to spread the music, and stay focused on his goals, as stated in his song Trill Hip Hop, Defying em our job we dont make odds Rob Gullatte is determined to bring his music to the masses.