If you've been monitoring and hopefully dancing your ass off to the ascent of electronic dance music over the last few years, you know the name The Bloody Beetroots and its mastermind Sir Bob Cornelius Rifo have become synonymous with everything great about the genre. There’s the festival-highlight live and DJ shows, the tastefully hyperbolic tracks with their redlining builds and floor-rinsing drops, championed by the likes of Etienne De Crécy, Alex Gopher and Steve Aoki, which culminated in 2009’s Romborama. There’s even, as last year's gorgeous "Chronicles of a Fallen Love" featuring deadmau5 collaborator Greta Svabo Bech showed, the musical and emotional depth to step away from the dancefloor and into music history.

Now with The Bloody Beetroots new album HIDE, Rifo, the former Italian garage punk prodigy with "1977" on his chest and the mask on his face, in his punkest effort yet, embraces contemporary music to the point of throttling it. Featuring collaborations with Paul McCartney, Penny Rimbaud of Crass, Tommy Lee, Peter Frampton, Chromeo’s P-Thugg, electronic producers TAI and Bart B More as well as very different soul sensations Sam Sparro and Theophilus London, HIDE shows Rifo re-envisioning BBR as a complete musical operating system spanning time, genres and, most of all, preconceptions.