Southern Hospitality is a London-based, globally respected DJ collective, club promotions brand, record label and music website. Across the hip-hop, pop and electronic music worlds, Southern Hospitality has become renowned for breaking new artists, hosting some of London’s wildest club nights and events, and releasing hundreds of critically-acclaimed mixtapes and groundbreaking label releases from Danny Brown, Darq E Freaker, Sinden, Star Slinger, Lunice, ISSUE, Young L, Keyboard Kid and more.

This is Southern Hospitality's fourth consecutive year at SXSW.