2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

The Band Portrait: Marketing 'Perception'

There are many factors that determine the success of a photo shoot. Learn from some of the top music photographers in the business about elements such as setting the stage, controlling the scene, managing personalities and most importantly the bond between photographer and subject.



Anna Webber


Anna Webber is a photographer best known for her musician portrait photography, in addition to being the first national ambassador for the Multiple Sclerosis Association of America (MSSA). Her portrait work appears on album covers and PR photos for such musicians as Willie Nelson, Beck & Philip Glass, Gotye, Jim James, Deer Tick, Gov't Mule, and in publications like Rolling Stone, Spin, NME, Pitchfork, Billboard, and she has created publicity and album cover photography for Sony, EMI, Rounder, and numerous other record labels. Anna graduated from Pepperdine University with a double major in Creative Writing/Communications and Business, while spending her spare time mastering the analog darkroom with British rock photographer Jill Furmanovsky (of National Portrait Gallery and Rock Archive fame) in Florence, Italy, subsequently mastering the digital darkroom and studio lighting techniques in the James Hickey Fashion Studio at home in Los Angeles, CA. Photographer Baron Wolman, world renowned as Rolling Stone Magazine’s 1st chief photographer, found Anna when she was 18; Baron has remained Anna’s mentor, friend, and close confidant. Now a leading industry photographer herself, Anna often appears on photography panels, galleries and showcases at SXSW, United Photo Industries in NY, Seattle, San Francisco and Nashville, sharing the mic with such industry leaders like Baron Wolman, Bob Gruen, John Varvatos, BP Fallon, Julie Grahame. Anna currently lives part-time in New York and Los Angeles, shooting independently and syndicating through various outlets like Rock Paper Photo, gettyimages, and Corbis. Elizabeth’s Canvas, a 501.c.3 is a national organization that teaches cancer patients and survivors art classes, asked Anna to teach their first photography class in NYC, a class she designed and is currently preparing to teach called “The Disposable Self-Portrait.” www.annawebber.com


Lynn Goldsmith

Lynn Goldsmith

Lynn has had a long career working with identity. She was one of the first to make films on artists to promote their records: The Doors, Delaney and Bonnie, The Incredible String Band were groups she made shorts on before become a director for the first rock and roll show on network television, ABC In Concert. She then became the co-manager of Grand Funk Railroad and left that to more fully focus on her photography which she has been doing for over 40 years. Lynn's published 12 books- her latest Rock and Roll Stories, gives her history and how she chronicled Bruce Springsteen’s passage to glory, the Rolling Stones’ legendary stadium tours, Michael Jackson’s staggering ascent, and the brooding force of Bob Marley. Culture heroes like Bob Dylan and Patti Smith became frequent subjects for her lens, as she joined the community of artists whose songs shaped our era. With over 100 album covers to her credit, she has been honored by The Rock and Roll Hall of Fame as well as won numerous worldwide awards for her portraiture. From the 1970’s thru the 1990’s, when her focus was editorial, her images graced the covers of most of the world’s prestigious magazines including Rollingstone, Life, Time and Newsweek. Lynn has also been known as a musician under the aka of Will Powers. She's written songs with Sting, Todd Rundgren, Nile Rodgers and Steve Winwood. As an artist on Island Records her songs are on The Best Of Island compilations.

Some bullet points of Lynn's Career
* youngest person to ever direct a network TV show
*# 1 single and #3 album in UK as a recording artist
* Lucien Clergue award for Photography
* NY Times Best Seller book - New Kids
* written songs with Sting, Steve Winwood, Todd Rundgren
* in collection of Museum of Modern art
* in collection of Smithsonian, Polaroid, Kodak


Ken Weinstein


Big Hassle Media

Ken Weinstein is the co-owner and co-founder of Big Hassle Media.

Weinstein worked as editor on various magazines for several years before starting his career as a music critic in 1987. Shortly thereafter, he became National Director of Beggars Banquet/Thirsty Ear Press and Video where he helped break The Charlatans UK and Matthew Sweet's "Girlfriend" album. In 1992, Weinstein led Caroline Records' press and video department where he helped name and establish Astralwerks, one of America's first electronica labels. In 1993, Weinstein was appointed Director of Media Relations for Atlantic Records. While at Atlantic, he worked with a diverse roster of artists, including Duncan Sheik, Page & Plant, Yo La Tengo, Liz Phair, Melvins, Bad Religion and Victoria Williams, among many others. Ken also has years of experience as Director of Marketing at Mercury Records, where he worked with Elvis Costello/Burt Bacharach, Spalding Gray, Allen Ginsberg and Peter Wolf.

In 1999, Weinstein co-founded Big Hassle Media with Jim Merlis. In a deliberate effort to keep the roster as eclectic as his record collection, Big Hassle’s clients have always covered many genres. Among the many bands Big Hassle has worked with over the years include, among many others: Kings of Leon, Robert Plant, Gregg Allman, Tom Petty, Mumford & Sons, Lyle Lovett, Ray Davies, Ornette Coleman, Bonnaroo, Outside Lands, Dawes, The Hold Steady, Gaslight Anthem, Heartless Bastards, Gillian Welch, Against Me!, King Sunny Ade, Nada Surf, Rodrigo y Gabriela, Silversun Pickups, Forecastle, Sweetlife, Life is Beautiful, Death Grips, Burning Spear, Patty Griffin, Clap Your Hands Say Yeah, The Artists Den, George Carlin, The Strokes, Patti Smith, Hanson, Manchester Orchestra, Cibo Matto, Trixie Whitley, Rufus Wainwright, John Waters, The Weeks, Fela, Ben Kweller, Robyn Hitchcock, Nicole Atkins. North Mississippi Allstars, Nicole Atkins, Stone Temple Pilots, Robert Randolph, Crowded House, The Libertines, Black Angels, Townes Van Zandt, Kaki King, The Bad Plus and Fountains of Wayne.


BP Fallon

Lead singer/songwiter


BP Fallon is to rock'n'roll what a stamp is to an envelope.

No spring chicken, this renaissance man is singer and songwriter with his own band plus DJ and writer - he has published three books including 'U2 Faraway So Close' which details his global adventures on the road with the Irish group where his official title was 'Guru, Viber & DJ'... and photographer.

He has photographed everyone from Keith Richards and Iggy Pop and My Bloody Valentine to Bo Diddley, Van Morrison, Little Richard, Emmylou Harris, Debbie Harry, Jerry Lee Lewis, Public Enemy, Kate Moss and The Strypes,

He previously worked as press officer to Led Zeppelin, Marc Bolan & T.Rex - he's 'Purple-browed Beep' in the T.Rex song 'Telegram Sam' - and managed former New York Doll rock icon Johnny Thunders. When he worked at The Beatles' Apple Records one of his jobs was testing Paul McCartney's grass; he was a member of John Lennon & The Plastic Ono Band, popping up on TV miming bass guitar on Lennon's song 'Instant Karma'.

Jack White invited BP to record a 45 for Jack's Third Man Records in Nashville. Mr White produced the three-sided single - the first ever - and plays guitar on BP's song 'I Believe In Elvis Presley'. Fallon then recorded his debut album 'Still Legal' with the classic Blondie rhythm section of Clem Burke and Nigel Harrison in the band.

This year marks the 39th anniversary of the release of the Led Zeppelin album 'Physical Graffiti' - BP took some of the photographs of the band on the album cover and is celebrating by playing with his band at SXSW 2014 and by being on this superb panel.

Every picture tells a story and sometimes these celebrated photographers do too. Let it rock!


Piper Ferguson

Piper Ferguson Photographer + Director

Born in Petaluma, schooled in San Francisco and living in Los Angeles for almost 2 decades, photographer and film director Piper Ferguson is a California native whose visual sensibility was shaped by the influences of her 1980s childhood. Initially starting out her visual passion as a music video director, Piper bought a still camera to gain a better understanding of lighting, composition and subject matter. During this time she ran an indie dance club in Hollywood called Café Bleu, booking live acts such as The Dandy Warhols, BRMC and The Brian Jonestown Massacre. The world she helped create, became the platform for learning her trade and meeting the people who would eventually hire her to create covers, editorial spreads, album art and press photos for Filter Magazine, Mojo Magazine, UMG, iTunes, Capitol Records, Vagrant, Levi’s, 4AD, Subpop, Republic, and many more. Piper recently directed music videos for Placebo, Neal Casal and Robert Francis. She is currently writing a screenplay and is in the editing process of publishing a book of her music photography.


Bob Gruen


Bob Gruen Studio

Bob Gruen is one of the most well-known and respected photographers in rock and roll. From John Lennon to
Johnny Rotten; Muddy Waters to the Rolling Stones; Elvis to Madonna; Bob Dylan to Bob Marley; Tina Turner to
Debbie Harry, he has captured the music scene for over forty years in photographs that have gained worldwide

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil