2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Music Business Deals: The New World Order

Focus on fresh, non-traditional approaches to deal making in today’s music industry with the artist in mind. Learn to creatively distribute both physical and digital products. Explore the options of cross branding, cooperative marketing strategies, and brand tie ins. Discover "value added" approaches including the use and sale of "break out tracks", remix competitions, fan opportunities and exclusives. The possibilities are endless, and this group will walk you through the various deal-making processes with companies large and small. This session is presented by Sweetwater Studios.



Carl Verheyen


Carl Verheyen Band/Supertramp

“One of the Top 10 Guitar Players in the World” Guitar Magazine
“One of the Top 100 Guitarists of All Time” Classic Rock Magazine

In his 40-plus years of playing the instrument, Carl has created a wildly successful, multi-faceted career. He is a critically-acclaimed musician, vocalist, songwriter, arranger, producer and educator with 12 CDs and two live DVDs released worldwide. Carl is commonly regarded as a guitar virtuoso capable of playing any style of music with remarkable mastery and conviction. He has been one of LA’s elite “first call” session players for the past 25 years, playing on hundreds of records, movie soundtracks and television shows. A member of the smash hit British rock group Supertramp since 1985, Carl has played to millions of enthusiastic fans in sold out arenas worldwide, as well as touring with the Carl Verheyen Band for the past 18 years.


Jimmy Roc

Dir of Community Rel


10+ years music industry experience. Former On-Air personality at WAAF-Boston (Active Rock), On Camera host for Revolver TV, Hollywood Music TV and various unscripted video talk shows, commercial actor, Music Evangelist at Myspace Music and oversaw Friends & Family artist development program at Myspace Records.

Joined the Talenthouse team in July of 2013. Talenthouse specializes in creative collaborations focused on music, film, fashion, photography and art & design.

Life changing opportunities! Check out this amazing film from our recent #LiveYourDream campaign: https://www.youtube.com/watch?v=keDSi_Ya-q4


John Bradley


Bradley Legal Group PA

John F. Bradley is a nationally recognized Entertainment Attorney and founder of the Bradley Legal Group, P.A., For 25 years, John has focused his practice on music, entertainment and intellectual property. John’s clients range from local artists and organizations to Grammy Award winners, Members of the Rock and Roll Hall of Fame, multi-national organizations and even Sweetwater Music.
"JB" is licensed to practice law in Florida and Tennessee, and frequently works in New York and California. John is the former Chairman of the Florida Bar Entertainment, Arts, and Sports law section (EASL) with almost 1000 members. John is a frequent lecturer nationally and internationally on music and the entertainment industry at universities, law schools, educational events, music festivals and other industry specific events. John is also an accomplished musician, singer, and songwriter with over thirty years of performance experience. In 2008, John opened EchoXS Entertainment, LLC, a cutting edge entertainment based media and creative management company. JB owns EchoXS with Mark Hornsby of Sweetwater fame.


Mark Hornsby

Music Producer/Engineer

Sweetwater Studios

Mark Hornsby, the Director of Music Production and Artist Relations at Sweetwater Studios, is an acclaimed music producer, audio engineer, musician, and writer. He's widely considered to be one of the most diverse figures in today's music business, working with a wide range of artists, including Travis Tritt, Godsmack, Stephen Curtis Chapman, and the London Philharmonic, to name just a few. In addition to working with acts from all over the world, Mark is also a certified Pro Tools Expert, accredited by Avid.

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