The Insights Evolution: Why Only Obsessing About Music Sales is Holding You Back
The days of counting CD sales to measure an artist’s success are long gone. The number of options that are available for people to listen to and engage with their favorite artists has skyrocketed in the past five years, bringing music consumption to an all time high. The landscape is continuously evolving and as a result, so must the definition of success. Sales, radio airplay and streaming activity are connected, and the industry can better utilize these relationships to measure success.
SVP Client Dev
SVP Insights & Analytics
Barefoot Media Llc
Former SVP, Global Digital Business at Universal Music Group, and SVP, US Digital Business Development at Sony Music Entertainment, Bill Campbell has more than 25 years experience in digital, music and media. Founded in 2014, Barefoot Media assists companies with digital strategy, business modeling, licensing, negotiations, funding and opening up new channels of distribution.