If TV is the new Radio, Brands are the New A&R...
In recent years visual media has become recognized as a potent platform to provide exposure for a band. But how can the brands who are licensing these songs better leverage music? What steps can they take to be more proactive in extending their music partnerships to ultimately reach more consumers/make more fans?
Michael Frick is partner/executive producer at Mophonics NY/LA where he is responsible for developing new business with ad agencies and strategically pairing music with brands. Established in 2002 in Venice Beach, Mophonics has grown from a small team of songwriters and producers to a full-service bi-coastal music production and publishing company. Mophonics develops and invests in talent, taking the time to craft timeless, quality content for brands, agencies and of course, themselves.
PJ Bloom is one of the top Music Supervisors in the Entertainment Industry. He has created and produced unique soundtracks for over fifty films, hundreds of television episodes, video games, advertisements and even amusement park thrill rides. PJ has collaborated with such prolific filmmakers and television producers as Ryan Murphy, Steven Spielberg, Michael Mann, Jerry Bruckheimer and Ridley Scott while rendering his distinctive brand to nearly every studio and network in the Hollywood system and beyond.
PJ’s career soundtrack sales tally more than 50 million singles and 15 million albums worldwide. As the Music Supervisor for the entire groundbreaking Glee franchise, his work holds the record for most charted songs by a single act in Billboard Hot 100 chart history, surpassing Elvis Presley, The Beatles and James Brown.
PJ is a partner in Neophonic Music & Media, one of the largest full-service Music Supervision firms in the US. His company boasts over twenty high-profile productions annually including the award-winning series American Horror Story, Game of Thrones and Boardwalk Empire as well as new hit series The Americans and Banshee.
In 2007 PJ Bloom founded Black Magnetic Records and Publishing, a full service entity to house and exploit his artist and songwriter signings. Since inception, Black Magnetic has claimed three Top 10 hits including two #1’s and has sold over 17 million singles. Signings include pop act A Great Big World, Far East Movement, Dead Sara, and The Last Internationale. The band is currently making their major label debut album with Brendan O’Brien (Pearl Jam, Smashing Pumpkins, Rage Against The Machine) producing. Early critical acclaim has TLI well poised for major success in 2014.
Duffy Patten recently joined Commonwealth as Creative Director on Chevrolet. Since much of his career has been spent advertising cars and trucks, he is no stranger to music. He cut his teeth with Bob Seger on Chevy Trucks, broke through with Led Zeppelin on Cadillac, got to hear Mary J. Blige sing live on set for Chevrolet, and then helped set Cadillac on a new course with The Black Keys.
He is currently quite proud of the fact that he helped put Marky Mark (and, more importantly, The Funky Bunch) in a recent Chevrolet commercial that ran during the Sochi Olympics. Since he also got to work with Barry White on Arby’s, he feels that he’s the perfect addition to this panel. But due to the fact that the first concert he attended was Laura Branigan, he understands why you might not.
Music Supervisor, EP Experiential
Goodby Silverstein & Partners
Todd Porter has been working at Ad agency Goodby, Silverstein and Partners for the past ten+ years. He's placed many of his favorite artists in commercials and produced a few campaigns for the Superbowl. Recently, he's programmed the past two years of The Doritos stage @ SXSW, licensed music by Fun., Iron & Wine and Radical Face (he's proud of this). Todd became Goodby, Silverstein & Partners first ever music supervisor + producer three years ago and has taken on the role of experiential producer as well; he is currently very, very busy. He hopes he can help bands make a living by giving them infusions of cash from multinational conglomerates.
VP Brand Partnerships
Capitol Music Group
Alisann Blood is Vice President, Brand Partnerships at Capitol Music Group where she is responsible for developing new partnership opportunities for both established and developing acts on the roster. Some of the recent pairings Alisann and her team have created include partnering Beck with Gogo Air, Arcade Fire with Intel, Emeli Sandé with Lincoln and Nokia with Jennifer Lopez. Prior to her time at Capitol, Alisann worked at Steve Madden on the brand marketing team.