Social Innovation: People, Planet, Profit, Purpose
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP28062 IF YOU PRE-REGISTERED AND WERE PLACED ON THE PRIORITY LIST, YOU STILL MUST ARRIVE AT LEAST 30 MINUTES BEFORE THE SESSION BEGINS TO GUARANTEE ENTRANCE.
Companies with a social mission can have both great social impact and superior performance because of deeper customer bonds and greater employee engagement. Participant's TAG division brings together brands and foundations to collaborate and create social impact with storytelling at the core. Sponsored by Participant Media.
EVP of TAG
Participant Media LLC
Christopher Gebhardt joined Participant Media in September 2008 to lead the start up of Participant’s digital division, the hub of which is takepart.com. Chris took on a new assignment in 2013 to develop and launch Participant/TAG, a new division offering cause marketing services and consulting to brands and foundations.
Program Mgr, Intel for Change
McMahon manages the design, execution, and strategy of the Intel for Change program, which is designed to engage a millennial audience with the Intel brand through a shared passion for social issues. The program is focused on addressing the barriers to girls' education globally in conjunction with Intel's sponsorship and promotion of the documentary film, Girl Rising.
Dir of Global Brand & Innovation at the Bill & Melinda Gates Foundation
Bill & Melinda Gates Foundation
At the Bill & Melinda Gates Foundation, Tom helps define and shape the foundation’s identity and reputation through new communication efforts that help advance the goals of the organization. As Director of Global Brand & Innovation, he leads a team that uses research and insight generation to find, create and tell stories that have maximum impact. He also manages a media partnership grant-making portfolio. Tom brings a unique mix of experience to his approach, having held senior strategy positions in the public and private sector across politics, brand marketing, government and philanthropy.