2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

The Evolving Threat Landscape: Emerging Trends

#sxsw #securein5

As attacks against digital systems evolve, so too are security approaches undergoing several notable paradigm shifts in their defense of the tremendously high-value assets stored in and accessed by these systems. Studies show that as many as 89% of CIOs express confidence in the effectiveness of their security practices, yet those practices often fail to account for evolved, modern adversaries. This proposed main-program presentation will analyze the trends, provide industry context, and outline trending best practices to defend against modern attackers.


Geoff Gentry

Regional Dir

Independent Security Evaluators

Geoff Gentry is Regional Director for Independent Security Evaluators, responsible for driving initiatives that advance security conditions across several industries. He is currently spearheading a National Pilot Program that will revolutionize how a 2+ trillion dollar industry handles our private data. Mr. Gentry has led many initiatives in the private sector, including developing and implementing a go-to-market strategy for an Austin, Texas start-up that captured 70% of market share. He holds a B.A. from Texas State University, calls Austin home, and is the father of one daughter who talks entirely too much, mostly about Apple.

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