2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Hack to the Future: Reinventing the Way We Work

#sxsw #citrix


ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP27138

At Citrix, we have a passion for innovation, and the next big thing particularly when it comes to helping people work better together. That’s why we are hosting a session that will blend good old-fashioned networking along with hands on experimentation. We will start with a uncensored, unscripted discussion on reinventing the way we work and live with people who are very passionate about this topic: Bitcoin, Twitter, Jawbone and Draper & Associates. After the panel, working in teams, hackers will ideate an app that helps people work better together. Show up with your idea and don’t miss the chance to win up to $10,000 in cash and the opportunity of a life time to pitch your idea to a venture capitalist!

This is a great chance to meet other innovators - build a portfolio, team-build next to other industry leaders and have fun. Food, drinks and experts will be there to guide the way. At the end, you must have a concept or maybe even prototype that you can present in 2 minutes or less. Teams will present to the Judges who will select the 3 best ideas. The top 3 winners will have 30 days to build out their winning idea in preparation for their pitch.

Sponsored by Citrix.

- Experienced developers.

What to Bring:
- A Wi-fi enabled device that you can build your idea or prototype on.



Adrienne Huesca

Intellectual Property


Adrienne Huesca works in close coordination with Jawbone's CTO and team to build and manage their intellectual property portfolio, which protects leading Bluetooth products: Jambox, ERA, and the UP band. Previously, she was the Director of Operations at Massive Health, a start up that used data and beautiful design to guide people into making better eating decisions. Massive Health was acquired by Jawbone in 2012. She has also worked at venture capital firm, Draper Fisher Jurvetson and Pebble Beach Resorts. She happily resides in San Francisco.


Joel Yarmon


Draper Associates

Joel served as Technology Director for the United States Senate Commerce Committee, advising Senators on technology legislation and policy. Joel also co-founded an IT consulting startup, Iceware Technologies, where he specialized in wireless application infrastructure.

Joel has an MBA from Tulane University's Freeman School of Business, and a BA from the University of Puget Sound where he was Captain of the NCAA ski racing team. Joel also attended the United States Naval War College where he studied Joint Maritime Operations. In addition to skiing, Joel enjoys running, biking, and flying.


Leslie Miley

Lead Engineer


A Silicon Valley native, Leslie Miley grew up surrounded and inspired by innovation and technology. From early programming on the Apple IIc and hacking set top boxes, to leading engineering teams at the world’s most recognizable tech companies, technology has been a constant source of his fascination and discovery.

After stints at several start-ups, and as a founding member of the Walmart.com engineering team, Leslie went off the grid, built a straw bale house, and ran a coffee shop for several years until he realized you can take the geek out Silicon Valley, but you can't take Silicon Valley out of the geek.

In recent years, Leslie has held various engineering leadership roles at Yahoo, Google, Apple and Modcloth.

In between trying to make the perfect cup of coffee and chess boxing, Leslie can currently be found @Twitter leading the Product Safety Engineering Teams.

Leslie served on the board of advisors for The Center for Science, Technology, Ethics, and Policy, at the Univ. of Texas at El Paso, and was a founder and speaker at the first Google Test Automation Conference. He attended the University of Kansas.


Patrick Murck

Legal Counsel

Bitcoin Foundation

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil