2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Staying Ahead of the Consumption Behavior Curve

#sxsw #stayahead

Let’s discuss the constantly evolving consumption behaviors of today’s consumer and how (and how well) brands are keeping up with today’s progressive digital audience. We see trends like real-time content, social commerce and content “miniaturization” becoming areas that marketers and brands will need to be highly versed in, and we have ideas on how to use these trends to keep up to speed with brands’ target consumers. We’ll go into how some brands have (and haven’t) been able to keep up with these trends, what other trends the modern audience is forcing marketer and brands to explore, and what content creators need to start doing today to stay ahead of the consumption behavior curve. Sponsored by McMurry/TMG.



Andrew Hanelly

SVP, Strategy


Amateur sociologist. Professional human. Media junkie. Attention economist. Penn Stater. SVP, Strategy @McMurryTMG.


Tina Kelly

VP, Interactive Mktg


Tina Kelly is vice president of interactive marketing at McMURRY/TMG, the country's largest content marketing firm, where she leads digital marketing efforts. With more than 10 years of digital marketing experience, Tina defines, develops, executes, and optimizes successful, ROI-focused digital marketing campaigns, including advertising and search, social media, and email marketing campaigns. Prior to McMURRY/TMG, Tina held digital marketing roles at Terralever, an interactive agency in Tempe, Ariz., and Netconcepts, an SEO firm in Madison, Wisc.

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Music sponsor

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Interactive sponsors

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