2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Ingenuity: Hackathon Uncovered

#sxsw #Ingenuity


We're now living in the collaboration economy where the values of shared ownership and open access to ideas are celebrated. Yet, how many major brands openly promote hacking into their products to make them better? Boing Boing and Ford partnered to invite creators, tinkerers and makers to play around with Ford's OpenXC platform to create "hacks" all in the name of Ingenuity. Hackers created art, music, and even some practical innovations, out of the data from the car. Come get a peek behind the scenes of an event where technology and culture collided and ingenuity-inspired content was the by-product.



David Pescovitz

Co-Editor/Managing Partner

Boing Boing

David Pescovitz is co-editor/managing partner of Boing Boing. He is also a research director at Institute for the Future and ordained minister of the Universal Life Church.


Eric Mcclellan

Exec Creative Dir, Global Content

Team Detroit

Over two decades of award-winning, business-building campaigns has made Eric McClellan a respected creative leader for many of the world’s most sought after brands. From “It’s a Big Country Someone’s Gotta Furnish It” for IKEA to "Drive One" for Ford and “Smarter Than Luxury” for Lincoln, Eric’s work has consistently combined effective business strategies with top honors from Cannes, The CA Annual, The One Show, The NY Art Director’s Club, The AICP and Clio. His most recent work includes the socially-fueled Fiesta Movement; in-show content on the new season of of the revamped American Idol; the launch of Global X-Games, content publishing for C-Max Hybrid and the ST performance vehicles; and Octane Academy, a racing competition reality series featuring Ken Block.


Liz Boone

VP, Category Lead Dev Autos

Federated Media Publishing

Liz Boone is Federated Media Publishing's VP, Category Lead - Automotive. Prior to joining FMP, Liz was the Global Director, Digital and Social Engagements for General Motors. At GM, Liz had the responsibility for developing cross–channel digital strategies that drove effective, world-class customer engagements around the globe. Prior to joining GM in 2010, she was with Innocean Worldwide Americas, based in California. While there, she led integrated communication planning and development for Hyundai Passenger Cars. Boone has more than 20 years of advertising and marketing experience and has been recognized in the industry for her innovative brand leadership. In the fall of 2010, she was named one of Automotive News 100 Leading Woman in Automotive. She has held many advertising agency leadership positions at agencies including Doner, Team Detroit/JWT and D’Arcy. She currently resides in Grosse Pointe Farms, Michigan.


Mark Frauenfelder


Boing Boing

Mark Frauenfelder is the founding editor-in-chief of MAKE magazine, the founder of Boing Boing (boingboing.net), and editor-in-chief of Cool Tools. He was an editor at Wired from 1993-1998, the founding editor of Wired.com, and is the author of seven books. His latest book is Made By Hand: My Adventures in the World of Do It Yourself.

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