2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

The Biggest Collaborative Street Art Gallery

#sxsw #grafite


We are seeing a new era of collaborative projects that have the power of making and we are one of them. The formula looks very simple: work by passion. But the day by day is hard and has some little tricks as, for example, living in Brazil.

We want to show you how our brand is refreshing the street art scenario by the use of Instagram; how we transformed an unpretentious social media profile into a real company; how we created new technologies and international novelty even based in Brazil; and how we got more attention abroad than in our own country.

That is the success behind Instagrafite - The Biggest Collaborative Street Art Gallery of the World - a project that borned on Instagram and today has more than 780 thousand followers acting like a massive media for the street art community.

Come to see us speaking about our learnings by doing and also our plans for the future combining digital, liquid and collective mindset to build innovative purposes for urban art.

This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.



Marcelo Pimentel

Creator & curator


Art director and webdesigner for more than 10 years, already worked for brands like MTV, People+Arts, Warner, Nestlé, Discovery and Nokia.

He is the creator of Instagrafite, responsible for the visual identity and the curation of the project and also for the relationship with the artists.


Marina Bortoluzzi

Curator & Strategist


Planner and a trend researcher with more than 10 years of experience, developing projects for clients such as Itaú, C&A, Multishow, Grendene, Coca-Cola and Google. Marina is also a trend forecaster, having contributed already for trend portals like Protein, Sense Worldwide and JWT Intelligence.

Today she is one of the partners and curators of Instagrafite, the biggest collaborative street art gallery of the world, having the opportunity to work together with Nike, Puma, Montana Cans, Ogio, Busabout, Levi's and Station16.

She is also an entrepreneur of other startups and a brand consultant in Brazil.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil