2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Create Awesome: Empower Teams to Change the World

#sxsw #buildteams

Game changing innovation begins with a grand challenge, which must be championed by leaders looking to build product teams to change the world. In order to empower teams to achieve awesome, companies must change how decisions are made and how leaders lead. Leaders must install the systems and culture to enable experimentation and remove speed bumps in their team’s way. Intuit’s Scott Cook will share how leaders can challenge their organization with the problem, not the solution and inspire ambition and tangible goals that help teams create awesome products that change lives. The session will provide attendees with the tools needed to guide teams to help them achieve awesome by championing a grand challenge, asking the right questions and helping teams focus.



Scott Cook



Scott Cook co-founded Intuit Inc. and now serves as the chairman of the Executive Committee.

Cook started his career at Procter & Gamble, where he learned about product development through the deep understanding of customer empathy. Cook applied the insights he was learning there to an idea for a company of his own.
That idea came to him when his wife was complaining about paying the bills. With personal computers just coming out at the time, Cook thought there was a market for basic software that would help people pay their bills. He launched Intuit in 1983, which today is the number one provider of personal finance and business management solutions that help individuals and small companies simplify their financial lives with nearly $4 billion in revenue.

More than 29 years after Cook founded Intuit, his approach to customer-driven innovation has shaped Intuit’s culture and is key to its continued success.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil