2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Actively Participating in the Big Data Revolution

#sxsw #DataRev


The hype about Big Data is all around us and it seems the data is busy at work solving the world's problems. Big Data is being used to stop crimes, find cures to cancer and organizations like Maplight.org are using data to shine the light on money's influence on politics.
Every day, there are new stories about the power of Big Data, but for many, the Big Data phenomenon seems distant. For most of us, the Big Data revolution has been a passive transformation that has brought on more targeted advertisements and better restaurant recommendations - but the next wave of Big Data innovation will turn that on its head.
Regardless of who we are and what problem we're solving, our world is becoming more data-driven. Elissa Fink, CMO of Tableau Software knows that people today are changing their lives and work using data. In this talk, Elissa will share their stories and offer insights into how we can all become more data-driven, every day



Elissa Fink


Tableau Software

Elissa Fink is Tableau Software’s Chief Marketing Officer. With 20+ years helping companies improve their marketing operations through applied data analysis, Elissa has held executive positions in marketing, business strategy, product management, and product development. Prior to Tableau, Elissa was EVP Marketing at IXI Corporation, now owned by Equifax. She has also served in executive positions at Tele Atlas (acquired by TomTom), TopTier Software (acquired by SAP), and Nielsen/Claritas. Elissa also sold national advertising for the Wall Street Journal. She’s a frequent speaker and has spoken at conferences including the DMA, NCDM, PSAMA and others. Elissa is a graduate of Santa Clara University and holds an MBA in Marketing and Decision Systems from the University of Southern California. In 2013, Elissa joined the Board of the Washington Technology Industry Association (WTIA).

Elissa first discovered Tableau late one afternoon at her previous company. Three hours later, she was still “at play” with her data. “After just a few minutes using the product, I was getting answers to questions that were taking my previous company’s programmers weeks to create. It was instantly obvious that Tableau was on a special mission with something unique to offer the world. I just had to be a part of it.”

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil