2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

When Social Media Escapes the Web

#sxsw #socialIRL

Ever see a Yelp sticker in a restaurant window? Or maybe you noticed a few Pinterest logos on clothing items on your last shopping trip? If not, there’s a good possibility you will soon, because there is increasing evidence of social media moving outside of the digital space and into the real world.
A number of stores are experimenting with ways to integrate social media into the physical environment in an attempt to influence customers’ purchase decisions. As this trend continues to evolve, it will be important to understand the implications it has on customers, advertisers, retailers and brands. Our primary and secondary research suggests that as these methods are adopted more widely, the entire concept of social media strategy will be transformed.



Megan Wintersteen

Lead Planner Social


Megan received her Masters in Advertising from the University of Texas at Austin and over the past five years, has crafted digital strategies for a variety of brands, including: Shiseido, SEAT, Pizza Hut, BlackRock, Frank's RedHot, Twitter, GE, Chiquita, and HTC among others. Her inherent interest in digital and communication theory led her to discover expertise within social media and she remains an active member in the ad tech community.

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