Margot Bloomstein (@mbloomstein) is the author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement (Morgan Kaufmann, 2012) and principal of Appropriate, Inc., a Boston-based brand and content strategy consultancy. She crafts brand-appropriate user experiences to help retailers, universities, and other organizations engage their target audiences and project key messages with consistency and clarity.

A participant in the inaugural Content Strategy Consortium, Margot speaks internationally about enriching interactive engagements with content strategy. Recent engagements include CS Forum Cape Town, Content Marketing World Health Summit, IA Konferenz Germany, CS Forum London, Confab, UPA, and Web 2.0. She also helps organize the Content Strategy New England meetup.