2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

How to Design a Badass TEDx Event

#sxsw #badasstedx


This session is hosted by TEDx organizers from two of the largest and most successful TEDx events in the world: TEDxKC and TEDxAustin. Learn how to license and design a badass TEDx (or similar) event for your community or business from veteran organizers.

TED is one of the most powerful switched-on brands in the world — in 2006 TED became an open platform dedicated to "ideas worth spreading" when the first TED Talk was posted online. In 2009 TED added the TEDx program allowing individual TEDsters to create and host their own local TED-licensed events. Since then over 3,000 events have been hosted the world over from Tulsa to Taipei and Kibera to Kansas City. We've learned a lot (the hard way) over these past five years ... and are eager to make it easier for you.



Mike Lundgren

VML, Innovation Strategist


Mike Lundgren is a partner and Director of VML’s Innovation Strategy Practice. Mike started in high-tech at GE and subsequently held leadership positions at Iomega, Apple and in the music industry as an advisor to multiplatinum artists. Mike is a patent-holder in the area of digital rights management and eCommerce and the founder of one of the largest TEDx chapters in the world, TEDxKC. Mike is also the author of Digital Way Forward — a comprehensive curriculum and survival guide for marketers in the digital era.


Nancy Giordano

founder/brand futurist

Play Big Inc

Described as endlessly optimistic with a passion for seeing the potential in everything, Nancy is a brand futurist with a drive to help iconic organizations and bold leaders transform to meet the expectations ahead. Sitting at the intersection of cultural, demographic and values trends, she naturally weaves ideas and strategies together in order to inspire others to create and contribute to the biggest, brightest path forward. Licensee + Curator TEDxAustin, TEDxYouth@Austin and TEDxAustinWomen. Advisor to HATCH

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil