2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Being Social with Grandma: Social Media for 50+

#sxsw #SocialAARP


A multicultural specialist and partnership specialist discuss how AARP educates and communicates with their members via social media on everything from changes to healthcare, creating livable communities to sex after 65. This interactive discussion will cover what’s worked or not and offer ideas on creating a social media strategy specifically for the 50+ population, using social media as an educational tool and driver to live events, and how to select a partner organization to extend social media reach.



Aldea Douglas

Project Mgr


Aldea Douglas is a Project Manager with AARP's Livable Communities Team. Her work includes ensuring that community leaders and AARP members have tools and resources to remain independent, productive and purposeful through education on various initiatives including AARP's Home Fit workshops, AARP’s Great Places Blog and promotion of LC work via social media channels. Her previous experience includes over 10 years of livable communities and community outreach work with municipalities throughout the U.S.


Andres Castillo

Sr Advisor


Andrés Castillo, Senior Advisor for the Education & Outreach department in AARP is experienced in developing and executing national and state level consumer education campaigns. His area of expertise is financial security issues and he currently leads AARP’s Affordable Care Act multicultural outreach campaign. He joined the Education & Outreach team in 2004 after beginning his AARP career in the NY state office. Prior to joining AARP, he worked for Chase Manhattan Bank as a financial analyst. He holds an MBA from Thunderbird, The Graduate School of Global Management, and a BS from Binghamton University.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil